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Benedetto NOTARRIGO

Benedetto NOTARRIGO

Multilingual professional in the tourism and commercial domain

Available
Tech-Savvy Customer Relations Specialist based in Tuscany | Native Italian & fluent in French, English and Spanish
Zefiro formazione | SO.GE.SE.TER | BOGUS Lab s.n.c.

900-hours course funded by the ESF and the Tuscany Region, including over 300 hours of laboratory work and 300 hours of company internship

Course contents:

  • brand image, visual and audio communication (130 hours)
  • photography and post-production (40 hours)
  • corporate identity and creative strategy (50 hours)
  • social media and languages ​​for the web (50 hours)
  • company profile: corporate and business communication (40 hours)
  • video shooting and editing (110 hours)
  • virtual reality and metaverse (40 hours)
  • product design: gadgets and more (30 hours)
  • safety Industry regulations Gender policies equal opportunities (24 hours)
  • digital soft skills (30 hours)
  • entrepreneurship (26 hours)
  • accompaniment (30 hours)
  • internship (300 hours)

High School Diploma

Liceo Scientifico Antonio Vallisneri, Lucca

Linguistic department (English, French, Spanish)
Certifications

Digital Marketing

(spring 2025)
Course modules:
  • fundamental principles of digital marketing
  • designing a content creation infrastructure
  • how to adopt an SEO strategy that meets the needs of the company
  • how to create a performing video marketing strategy
  • developing a social media strategy
  • introduction to paid advertising on search engines
  • creating a performing email

Concepts learned (non-exhaustive list):
  • inbound marketing
  • outbound marketing
  • sales funnel
  • TOFU, MOFU, BOFU
  • email marketing
  • what is SEO and how to optimize the site for search engines
  • introduction to Google Analytics
  • relevance and authority in SEO
  • backlinks
  • Pay per click advertising and Google Ads
  • differences between B2C and B2B digital marketing
  • leads, marketing qualified leads and sales qualified leads
  • buyer personas
  • SMART marketing strategy (Specific, Measurable, Achievable, Relevant, Time bound)
  • introduction to CMS such as WordPress, WooCommerce and Shopify for e-commerce
  • Introduction to the most used CRM (Customer Relation Management) software such as HubSpot and SalesForce
  • Recording of raw material purchases, recording of supplier orders and delivery notes, inventory entry, creation of raw material purchase price history, etc. for a company in the dried flowers field.

    References: Mr. Meschi Ermanno (owner)
    www.italiandecoration.com
  • 4 stars superior hotel. 110 rooms, PMS: Fidelio Suite 8
    Referent : José-Angel DOMINGUEZ; now Hotel D's director, Geneva
    www.bristol.ch/en/
  • 4 stars hotel with 138 rooms- PMS: Opera
    Referent : Lisa VIGNAL; Reception Manager
  • Holiday village with 600 rooms
  • Referent : Julien LEYRAT; Director
    PMS: Opera
  • Adobe Illustrator
    Notions
  • Canva
    Intermediate
  • Adobe Photoshop
    Notions
  • Adobe Lightroom
    Good
  • Adobe Premiere Pro
    Notions
  • WordPress
    Intermediate
  • TeamSystem Gamma Enterprise
    Intermediate
  • Suite Google (drive, fogli, ecc)
  • WhatsApp Business
    Advanced
  • Slack
    Good
  • ChatGPT
    Good
  • Word
    Advanced
  • Excel
    Intermediate
  • PowerPoint
    Good
  • Outlook
    Good
  • Thunderbird
    Good
  • Gmail
    Advanced
  • Apple Mail
    Advanced
  • Windows
    Expert
  • Mac OS
    Expert
  • Android
    Expert
  • IOS
    Expert
  • Ubuntu
    Notions
Languages
  • French
    Expert
    Bilingual family, years of work in France
  • English
    Advanced
    Regular fruition of news, tutorials, movies and books
  • Spanish
    Good
    years of study, native speakers close friends
  • German
    Notions
    Notions
  • Photography is one of my greatest passions, my means to express creativity. I dedicate myself with particular interest to Macro, Still Life, Bird photography and Portrait photography, using my APS-C mirrorless camera. I have acquired the basics of photographic technique and I do use the flash a lot, of which I know the techniques. I love to immortalize any subject and I would be enthusiastic to refine my technique in a professional context, as in product photograhy or specific projects.

    To see some of my photo please visit the Portfolio section.
  • International and english-language cinema, current scientific and technological news, hi-tech, gadgets and hardware assembly, telecommunications, EV cars, renewable energies, geopolitics.